Marketing Strategy

Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage.^[1] Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.^[2] A marketing strategy will help you focus. It will identify the different ways you can talk to your customers, and concentrate on the ones that will create most sales. It tells you what to say, how to say it and who to say it to in order to make more sales. Because timing is critical, it will tell you when to say it too.^[3]

References:

1. Baker, Michael The Strategic Marketing Plan Audit 2008. ISBN 1-902433-99-8. p.3
2. Homburg, Christian; Sabine Kuester, Harley Krohmer (2009): Marketing Management - A Contemporary Perspective (1st ed.), London.
3. "Marketing strategy". Marketing Donut. Retrieved 2016-03-31.